It's become--alas--quite common for developers to review their own software, which undermines the very idea of a review.
It'd be useful to spot self-promoting reviews, to provide a more balanced idea of software quality to end users.
Ohloh could easily mark (via CSS fo example) reviews by developers affiliated with a project as contributors. Obviously, nothing prevents user X from registering a second account Y to write an "independent" review of his/her product. But this CSS-trick could be a first approximation to spot blatant marketing.
What do you think?