News
Analyzed about 4 hours
ago based on code collected about 4 hours ago.
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Posted
16 days
ago
by
Qasim Saifee
Thank you to everyone who participated in our Programmatic + Premium: Current Practices and Future Trends webinar, associated with our white paper of the same name (which you can download here). We had a great conversation with the hundreds who joined and, clearly, it’s a hot topic in our industry. If you missed out, here [...]
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Posted
about 1 month
ago
by
Anke Audenaert
The digital advertising space has long faced a major obstacle to maximizing revenue: the bifurcation of content and advertising. To overcome this obstacle, publishers need to find a comprehensive approach to revenue management that blends the
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Posted
about 1 month
ago
by
Qasim Saifee
The industry is in constant debate these days about the feasibility of premium trading in automated exchanges and how commonly it’s occurring. Last week, we presented the results of an important new survey we developed in collaboration with
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Posted
about 1 month
ago
by
Qasim Saifee
Last month, Paul Martecchini posted about our Programmatic Premium survey, conducted in conjunction with Digiday. Over the course of two weeks, more than 800 publishers and buyers participated in our State of the Industry survey conducted to gain
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Posted
3 months
ago
by
Tim Cadogan
2012 was a breakthrough year for OpenX on many fronts and I’m very excited to be able to share some of our recent news, including funding from two new, major investors, from the IAB’s Annual Leadership Meeting. At OpenX, we have a singular focus behind our work: to maximize ad revenue for digital media companies [...]
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Posted
3 months
ago
by
Paul Martecchini
Debate rages among media buyers and sellers about the relative advantages of “programmatic advertising” in the digital age. What’s the value of “premium content” in a world where audiences may be dissociated from their media consuming
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Posted
4 months
ago
by
Mike Downey
A great deal of attention has been given to the power of Real-Time Bidding (RTB) in recent years. RTB-based sales are projected to reach more than $5 Billion by 2015 in the United States alone, according to IDC, as more people become familiar and confident with this way of buying and selling online media and [...]
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Posted
6 months
ago
by
Eric Rosenthal
Tomorrow, I’ll be moderating a panel discussion at the Business Insider IGNITION conference in New York City, speaking with Ray Faust (VP Sales, Emerging Media, Star Tribune), Amy Horne (National Digital Account Manager, Salt Lake Tribune) and
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Posted
6 months
ago
by
Jud Hogan
Behold, an allegory: Once upon a time in the Land of Mobile, there were over 25 nations. Each nation spoke its own language, had its own currency and made its own goods. No resident of any nation spoke the language of any other nation, nor could they, nor did they wish to learn. The goods [...]
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Posted
6 months
ago
by
John Murphy
At OpenX, we’re big believers in quality. Quality can take different forms – such as ad quality, publisher quality, or traffic quality – but they’re all important to the task of building a trusted marketplace. Our core belief is that
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